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CocoaFab.com & Actress Malinda Williams Form Content Development Partnership
Published:
6/29/2013 10:22:03 AM


Angela Burt-Murray (L) and Malinda Williams
 

New York, NY – CocoaFab.com, founded by Angela Burt-Murray, former editor-in-chief of Essence magazine, and digital strategist Shelly Jones Jennings, announced today a digital content development partnership with actress Malinda Williams. They will co-produce original hair, beauty and fashion-focused videos for CocoaFab.com. The first project premieres today—a “do-it-yourself” (DIY) hair care video series titled “Mane Taming with Malinda Williams.” 

“Mane Taming with Malinda Williams” is born from Williams’ passion for hairstyling. The actress, who does her own hair, attended the Hair Fashion Institute in Plainfield, N.J. 

Known for always sporting cool and sexy short hairstyles and for her role on the hit series likes Soul Food, Williams will demonstrate how she styles her hair and will cover relaxing, wrapping, coloring and trimming hair at home. 

“People are consuming more and more content outside of traditional viewing platforms and I want to offer my fans something that I think is relevant, useful and entertaining,” said Williams. “I’m an actress, but I’m also trained in the hair/beauty industry. The content produced for CocoaFab.com will be a perfect marriage of the two.” 

Hair Care Company ORS has signed on as the exclusive advertising partner for “Mane Taming with Malinda Williams,” The company’s Dr. Hair will conduct two Twitter chats with Williams, Thurs., July 11, 2 p.m. EDT and Saturday, July 20, 2 p.m. EDT. 

Deborah Barnett-Smith, director of communications, Namasté Laboratories, ORS stated: “Mane Taming with Malinda Williams content partnership with Cocoafab.com is an unique sponsorship for ORS. We are confident the highly involved DIY consumer, who is also our brand follower, will tune in and be compelled by Malinda’s ability to stimulate a conversation. We look forward to joining that conversation starting this week.” For more information please visitwww.orshaircare.com or call 1-888-Root-Stim (766-8784). 

The eight episodes will post Tuesdays and Thursdays. Dates: Tuesday, June 25; Thursday, June 27; Tuesday, July 2; Thursday, July 4; Tuesday, July 9; Thursday, July 11; Tuesday, July 16; and Thursday, July 18.












Source via Black PR Newswire

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