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POV Awards Grants to PBS Stations to Build Awareness and Dialogue Around ‘American Promise’ and ‘Brooklyn Castle’ Documentaries
Published:
12/19/2013 12:40:43 PM


New York, NY – POV has awarded grants totaling $150,000 to 17 PBS stations to support local programming and community activities connected with the award-winning documentaries American Promise and Brooklyn Castle. The films and related community activities are part of American Graduate: Let’s Make It Happen, a public media initiative made possible by the Corporation for Public Broadcasting (CPB) that helps communities identify and implement solutions to improve high school graduation rates.

Grants have been awarded to Detroit Public TV; East Tennessee PBS (Knoxville, Tenn.); KCPT (Kansas City, Mo.); Mountain Lake PBS (Plattsburgh, N.Y.); NET Nebraska (Lincoln, Neb.); The Nine Network (St. Louis); PBS SoCaL (Costa, Mesa, Calif.); Public Broadcasting Atlanta (PBA); UNC-TV (Research Triangle Park, N.C.); Vermont Public Television (VPT); WFYI Public Media (Indianapolis); WGBH Boston; WHUT/Howard University Television (Washington, D.C.); WMHT (Troy, N.Y.); WTVI PBS Charlotte (Charlotte, N.C.); and WUCF TV (Orlando, Fla.); WXXI (Rochester, N.Y.). Each grantee will broadcast American Promise starting in February 2014 (check local listings), and select stations will rebroadcast Brooklyn Castle.

The stations will engage community stakeholders in discussions around key issues and solutions raised in the films, including the value of afterschool programs and ways to close the black male achievement gap. In addition, POV will support stations’ efforts to raise awareness of these issues with a robust radio and online advertising and marketing campaign.

“POV’s American Graduate engagement campaign builds on the extensive work that CPB has accomplished in reaching communities facing educational challenges, especially communities of color,” said Eliza Licht, vice president of community engagement for POV. “This campaign provides concrete examples and tools to help parents, caretakers, teachers and young people address these issues in their communities and improve outcomes for students.”

“Parents in America are struggling to secure the highest quality education for their children,” said Cynthia López, co-executive producer of POV. “Local PBS stations are taking the lead by partnering with parents and community-based and educational institutions to help students in their communities achieve their full potential. POV is proud to join with PBS and CPB to be part of the solution. This campaign would not be possible without the invaluable support of CPB’s American Graduate: Let’s Make It Happen.”

Stations will have access to POV’s educational materials to assist in the implementation of their outreach events, including in-depth discussion guides with talking points, action steps and resources; lesson plans designed for grades 6-12 and college students; and POV’s companion websites, www.pbs.org/pov/americanpromise and www.pbs.org/pov/brooklyncastle.

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