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Melanie L. Campbell Appointed to MBK Alliance by President Obama
Published:
5/21/2015 2:11:51 PM


Melanie L. Campbell
 
Melanie L. Campbell, president and CEO of the National Coalition on Black Civic Participation, has been appointed by President Barack Obama to serve on the advisory council of the My Brother’s Keeper Alliance. President Obama announced the spinoff of My Brother’s Keeper May 4th in New York.

My Brother’s Keeper was first created in 2014 by the White House the wake of Trayvon Martin's killing to address the lack of opportunity that young minority boys face across in often-poor neighborhoods across the country. The announcement of the s MBK Alliance comes as the nation continues the conversation on race relations, after the unrest in Baltimore following the death of 25-year-old Freddie Gray.

In addition to Melanie Campbell, a highly regarded civil rights activist and social innovator, the alliance will include celebrities, athletes, CEOs and current and former government officials, including singer John Legend, former Pittsburgh Steeler Jerome Bettis NBA legend Shaquille O'Neal, former Attorney General Eric Holder, former Secretary of State General Colin Powell, and Democratic Sen. Cory Booker of New Jersey.

According to the Alliance, the foundation will focus on key moments in a young man's academic and professional life, targeting key, symbolic milestones for intervention: when boys are entering grade school, in middle childhood, graduating from high school, finishing college and then entering the workforce. According to the alliance, the intervention would continue with the goal of reducing violence "throughout life."

Campbell’s appointment comes after the recent National Coalition’s Black Youth Vote program held Black Men & Boys Day on Capitol Hill which involved more than 200 black men and boys from several states who paid visits to their members of Congress on April 23rd to discuss criminal justice, social and economic issues. The Coalition is also launching a “Gathering of Black Men “which will hold a series of events starting this spring with a conference in August of this year. The objectives the "Gathering" events will in part mirror the goals of the MBK Alliance Foundation with a focus on civic participation.
 

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