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Shannon N. DeLoach Poised to Ascend The Serenity Mortuary, Inc. as the Youngest African-American Funeral Home Owner in the Tri-County
Published:
2/18/2015 4:11:49 PM


Shannon N. DeLoach
 
By Tolbert Smalls, Jr.


Shannon N. DeLoach, owner of The Serenity Mortuary, Inc., has made a name for himself in the funeral service industry. As the youngest African-American funeral home owner in the Tri-county area, the 30-year-old has exceeded expectations following the motto "Making the Inevitable Pleasant" with the goal of being able to provide families with peace of mind during a difficult time.

Growing up in Beaufort, South Carolina, DeLoach's calling as a mortician was realized early as he conducted going home services for animals as a kid. "When I was in elementary school I would bury dead animals such as birds or my friends' pets. I even preached over the funeral," DeLoach said. His strongest influence came from his idol, William Brown-Marshel, owner of Marshel Wright Donaldson Home for Funerals. "I grew up watching him as a little boy and wanted to be just like him. He spoke well and conveyed a message that I was drawn to as he buried a lot of my family members."
DeLoach is a graduate of the Walterboro High School class of 2003. He continued his education earning a degree at Gupton Jones College of Decatur, Georgia before graduating at the South Carolina Justice Academy in Columbia.

Although he is the new kid on the block, Shannon knows his craft with over 12 years of experience. He started learning the trade in 2002 as a high school student working for John Henry Martin at Martin Funeral Home in Estill, South Carolina. He also had stops at Gregory B. Levett and Sons of Decatur, Georgia, Sellers-Smith Funeral Home of Newnan, Georgia and Walkers Mortuary "Chapel of Peace" of Johns Island, SC under the late Christopher Walker. Shannon also served as a law enforcement officer for over 6 years as a former deputy of the Charleston County sheriff's office as well as a police officer in Mt. Pleasant.

On May 1, 2013 the Serenity Mortuary opened it's doors to the Lowcountry as the newest full-service funeral home and has been serving families in Charleston, Dorchester and Berkeley counties. "We consider ourselves a multicultural funeral home providing services to many families. Our business is built on establishing fiduciary relationships which has led to our success," says DeLoach. "We understand that each family has to be served according to their needs while maintaining a high-level of professionalism."

Shannon noted that being a young man in this industry has its challenges. Often times his experience would be questioned which he understood. "Being inexperienced as a funeral home owner, people are going to have some doubts about your capabilities. It takes time to earn the trust of families in the community. Although I may have not been doing it for 30 years, my passion for funeral service is second to none. I was always told that a new broom sweeps clean."

When not directing funerals, DeLoach spends time giving back to the community as often as he can. He serves as an Elder for The Passage, Inc., a mentoring program for young black men that focuses on personal, spiritual and community development. He actively participates in community events such as the "Taking Back Our Village" forum that attempts to find solutions to fix problems in the community. Shannon is a member of Trueway Missionary Baptist Church in Summerville where Brian R. Hunt is the pastor. He is also a member of Zion Temple Lodge #449 - Prince Hall Affiliated of Johns Island. 

DeLoach credits his success to his passion and serving families. "I'm in this business because I truly enjoy what I do. I eat, sleep and drink funeral service. My passion prepares me for what I have to do and I'm excited about it. John Martin told me that you should never get in business to run the next man out. You will lose that way. My staff is focused on handling one family at a time and not only meeting expectations, but exceeding them. If we can keep doing that, we will be an integral part of this community for years to come."

The Serenity Mortuary, Inc. is located at 209 Old Trolley Road in Summerville. For more information about its services, call the funeral home at 843-225-7800 or visit their website at www.serenitymortuaryinc.com.

 

Visitor Comments

Submitted By: Jim Pinckney Submitted: 2/19/2016
I have known Shannon since government class in high school back in 2002. I have always considered him to be honerable, well-mannered, and kind-hearted. I am overjoyed to hear of his success. God has certainly blessed this man!


Submitted By: Janice Doyle Submitted: 2/20/2016
Proud of Shannon! Good to hear something good about our young black me .


Submitted By: Tonika Doyle Submitted: 2/21/2016
Job well done! God bless you!


 
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