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Interactive One's HelloBeautiful Interludes Live! Wraps Up Second Year With Ledisi Performance, Sponsored By Comcast XFINITY, McDonald's And Toyota
Published:
11/26/2014 4:52:23 PM


 
NEW YORK, NY -- Interactive One, the number one online platform for the African American and New Urban community, announced today that national brands Comcast XFINITY, McDonald's and Toyota will be official partners for the highly anticipated HelloBeautiful Interludes Live!: Ledisi premiering Saturday, November 29 at 10 PM EST. The new partnership with Toyota, along with existing sponsors Comcast XFINITY and McDonald's, are examples of national brands who are utilizing the multi-platform touch points of Interactive One's parent – Radio One, Inc. – to reach Black consumers with a 360-degree perspective.  HelloBeautiful Interludes Live! premiered online in 2013, and has since become a cross-platform original programming collaboration between TV One and Interactive One, with new episodes premiering quarterly on both TV and at HelloBeautiful.com.

The integrations of McDonald's, Toyota and XFINITY into Interludes Live! include several creative elements.  With the XFINITY Lounge on site, concert guests were treated to a dedicated area where they could relax and unwind prior to the concert, while sharing their Ledisi experience via social media.   For Toyota, Radio One, Inc.'s integrated marketing arm One Solution has created custom content including a vignette around Toyota Camry's "Bold" theme to air online and on TV during the special.  In addition to these experiences, short-form webisodes are being produced (three for each sponsor), featuring performances, interviews and other footage exclusive to each brand, and available online leading into the November 29 premiere.  The brands are also being featured in promotions across TV, online and radio, including promotional spots, tune-in messages, and a ticket giveaway.

As a returning, lead sponsor, Comcast XFINITY will once again stream the full program on its CelebrateBlackTV.com destination, also on Saturday, November 29. In addition, the episode will be available on video-on-demand for XFINITY cable customers for 30 days following the premiere.

"Our HelloBeautiful Interludes Live! franchise continues to grow, attracting red hot artists and blue chip brands seeking to connect with Black consumers through the power of music and conversation," said Interactive One Chief Content Officer Smokey Fontaine.  "Featuring award-winning artists from Alicia Keys and John Legend to Toni Braxton, Babyface, Jennifer Hudson, Trey Songz, KEM and now Ledisi through its first two years, Interludes Live! represents a unique opportunity for companies like Comcast, McDonald's and Toyota to be integrated into premium original programming targeting an incredibly valuable and influential audience."

HelloBeautiful Interludes Live!: Ledisi will feature songs from the eight-time GRAMMY-nominated singer's recently-released album The Truth. The performance features soul-stirring renditions of her past hits such as Bravo, Pieces of Me and as well as her latest fan favorite - Like This as well as other songs from her latest studio effort, The Truth. Additionally, fans will be treated to an exclusive look at the woman behind the melody as Ledisi sits down for a candid discussion on the various influences and training that has shaped her sound over the years, breaks down the meanings of some behind her tracks and shares some of the biggest lessons learned throughout her career.

Ledisi's performance was filmed on Monday, October 13 at The Theatre of Living Arts in Philadelphia, PA. HelloBeautiful Interludes Live!: Ledisi is hosted and executive produced by Fontaine for Interactive One. Leigh Davenport is the editorial director for HelloBeautiful.com and Jubba Seyyid is executive in charge of production for TV One.


















Source via PR Newswire
 

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