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DTLR gives back to local communities with style
11/15/2013 3:03:06 PM

DTLR, urban lifestyle retailer, celebrates 30 years with daily giveaways to customers and nonprofits. Photographed is a limited, special-edition DTLR Timberland boot produced by Timberland in celebration of the retailer's 30th anniversary. (PRNewsFoto/DTLR)

HANOVER, MD -- To celebrate its 30th anniversary, DTLR, the uber-hip company known for its street-inspired footwear and stylish urban outfitting, is not only giving away prizes every day during the month of November, it is also giving back to the communities that have helped build the company since it began back in 1983.

The celebration plans hit two fronts starting on Nov. 1, with the beginning of its 30th Anniversary Sweepstakes 30-day giveaway. Topping the list of prizes is a one-year supply of Nike footwear, a trip for two to the Bahamas and a new car. By entering at the DTLR website ( contestants will have the opportunity to win daily prizes, such as special-edition Timberland footwear, limited-edition Adidas and Puma shoes, G-Shock watches, gift cards, cash, iPhones, concert tickets and more. The prize giveaway ramps up toward the end of the month and culminates with a grand prize trip to the Bahamas and a brand new car or cash.

Converse and New Balance also are contributing to the festivities. Both companies are offering "design your own shoe" prizes, allowing winners to customize their own footwear to suit their individual flair and fashion sense.

Always a proud partner of the communities they serve, DTLR also is giving away $30,000 — $1,000 each day — to nonprofits in areas where their many stores are located.

"Returning our success to the community is part of what the company is all about," said DTLR Community Outreach Manager Sherri Goodall. "Our 30th anniversary is a perfect time to celebrate our success with the very people who made it all possible — the urban communities who shop in our stores, and who made our style all their own."

So far DTLR has given away $15,000 [as of Nov. 15] to 15 nonprofits working to enhance the lives of the local residents they serve. Recipients thus far have included U.S. Dream Academy (Washington, D.C.), Charity Contributors of Chicago, Scooniers (Atlanta) and Henderson Hopkins (Baltimore).

"This promotion gives a little something back to our customers, and by donating to these less well-known nonprofits, we hope it is a twofold effort to help these local communities where we have a presence," said Goodall. "These are the smaller nonprofits that don't get the big-money donations, but still do a lot of the hard, on-the-street work to improve lives in their communities. We want to recognize that, say thank you, and help them along in their mission."

A unique aspect of the DTLR experience is its own in-house radio station — DTLR Radio Network plays live in its stores nationwide and reaches an estimated 20 million customers annually — which is promoting the 30th anniversary celebrations in style with personality, cool tunes and informing customers of the giveaways and donations. DTLR Radio is also joining the 30th anniversary celebration with daily prizes for its listeners too, including custom Converse and G-Shock watches.

The 30th anniversary giveaway and nonprofit outreach program will run until Nov. 30. For more information on DTLR and to enter the sweepstakes, tune into the network at DTLRRadio.FM, go to or visit them on Facebook.

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