|The Chronicle - Then and Now
8/21/2013 12:23:36 PM
By Jim French
Exactly 42 years ago to this day, the third Wednesday of August, we printed our first issue. It feels as though it was 100 years ago, yet , at times, it seems like only yesterday.
It is true that the more things change the more they stay the same. We are still challenged by few resources, critical readers, economic hardships and disbelief. All of these things we faced 42 years ago, yet today they are big as ever.
We can only Thank God for being here with us and for us. Many times when we thought the lights would go out, they stayed on. Many times when we thought we would not make our printing costs, the money appeared. Many times we feared we would not make our payroll, and the money was there. Thanks to God that He and He alone brought us through. And we continue to trust that God will not only deliver us but all who toil in the fields of mankind trying to do the right thing.
Incidentally, doing the right thing is not easy, nor is trying to put out the best product that we can on a weekly basis. There are so many pressures swaying us. Do we do this story on X business? It may not run any more ads. Do we publish this story on X person?
He may cause us to lose some circulation. We have tried our best to balance our coverage with our needs. We haven’t always done it right, but we tried and still continue to do our best.
We don’t like whining. We take too much pride in what we do here to wallow in self-pity, but small newspapers like ours have a rough row to hoe. Black-owned publications. have it even harder. There are no multimillion dollar media. conglomerates bankrolling us.
What we get, we have to get on our own. The fight to get advertising just so we can put out a paper has not gotten easier over the last four decades, even after The Chronicle has proven itself time and time again by winning virtually every journalism award imaginable and covering important stories from every possible angle. Often, we still have to beg major corporations and businesses to buy ads in a newspaper that we know is one of the best weekly papers in the country.
While our larger media competitors get steaks and roast beef from advertisers, we often are thrown scraps, even though our competitors lack the community-friendly stories with which advertisers like to be associated.
Every year is a fight, but it is a battle that we are willing to keep fighting. Our readers -especially those who take time to drop us a kind note and /or stop staff members in the street to tell them they enjoy The Chronicle - give us strength to go on.
We hope that you have seen some progress in the way we conduct our business, your business. This is really your newspaper. That is why we strive so hard to do things the way you want them done not necessarily the negative stuff but the positive stories of all of the beautiful people we have in this town. We have tried to be a place of uplift. Keep in mind, truth hurts.
We will be celebrating all of this year, culminating in some type of summer event involving the entire community. Thank you for your support. Without it, we are nothing.