Monday, September 16, 2013  
Search By Keyword
Breaking News Alerts
Email Alerts
Email Address
Text Alerts
Mobile Number
 )  - 
Mobile Provider
standard messaging rates apply
College Football Bowl Game in Charleston
Do you support the reinvigorated push for a college football bowl game to be played in Charleston?

 
American Airlines Launches New AA.com African-American Site To Celebrate Black Travel And Community
Published:
7/3/2013 8:17:53 PM


 

FORT WORTH, Texas -- American Airlines has launched aa.com/blackatlas, an African-American site that replaces the standalone microsite BlackAtlas.com. This site is an example of the airline's ongoing focus to actively engage its diverse customers through the company's largest owned communication channel, aa.com. 

With the new aa.com/blackatlas, customers will learn about American's commitment to support different communities in which the company does business, whether it's through unique products and services or extensive partnerships with key national African-American advocacy organizations. Other relevant sections of the site include "In Our Community," "Inspired Service," "Upcoming Events" and "Cultural Destinations."

"We believe it is important to reach out to the diverse communities we serve," said Rob Friedman, American's Vice President – Marketing. "The site's content will continue to evolve. Currently, we are working on expanding the site's list of upcoming events and cultural destinations and will feature promotions and sweepstakes on BlackAtlas throughout the year."

American will drive its customers to this new page via email, home page banners and text links when sharing news or communicating promotions/sweepstakes and events, such as the recent American Black Film Festival. 











 Source via PR Newswire



Visitor Comments
 
Account Login  
Username
Password

  need help?  
 
Current Conditions
75°F
Partly Cloudy
Charleston, SC
Radar & More >>
Advertisers
click ad below for details
Show All Ads