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Interactive One Studios Adds Russell Simmons' to Its Roster
4/15/2013 11:17:30 AM


NEW YORK, NY -- The largest urban digital media company in the world, Interactive One, announces a sales, content, technology, product and marketing partnership with and its founder Russell Simmons. 

The partnership will be managed by Interactive One Studios, the company's business unit that packages Interactive One's cross-platform sales force, leading suite of products, unparalleled original content library, and award-winning marketing services, into an agency that other 3rd party publishers can utilize to increase their revenue, gain more robust content, and/or increase their traffic and engagement.

Interactive One Studios has additionally partnered with NARRATIVE: The Culture Lab; a digital marketing, entertainment and technology company focused on developing unique brand experiences and solutions, recently founded by former Co-President, Tricia Clarke-Stone and Russell Simmons. NARRATIVE will continue to manage's growing client base with marketing, revenue generation services, and sales media representation.

" has been one of the most important urban crossover content platforms in the space," said Tom Newman, President of Interactive One. "Joining their brand, content, and offline presence together with the core digital competencies we've developed is incredibly exciting."

With work to begin immediately, the website will migrate to Interactive One's proprietary platform, giving them the opportunity to expand their business with the benefit of increased scale, world-class advertising media management and support, guaranteed uptimes and tech support and a unique set of features and functions that have made the channels within the Interactive One network a leader in the space.

As part of the deal, GlobalGrind's content team, led by co-President Michael Skolnik, will work out of Interactive's One's NYC headquarters.

"True to his legacy, Russell has built an online platform loved by both audiences and advertisers alike," said Alfred C. Liggins III, CEO of Interactive One. "I am honored to partner with him in this next phase of GlobalGrind and welcome it as an Interactive One Studios' signature client."

GlobalGrind is Hip-Pop! Founded by legendary entrepreneur Russell Simmons, is an all encompassing site that covers the "Hip" side of Pop culture across multiple verticals – Entertainment, Celebrity, Music, Style and Fashion, Culture, News and Politics. GlobalGrind provides a platform for an active cross-cultural audience of influencers to consume and interact with compelling content and unique digital experiences.

"Having the strongest urban digital publishing partner in Alfred Liggins' Interactive One, while retaining GlobalGrind's unique content vision and sales representation, gives us the best of all worlds – a powerful partnership that gives us scale along with the independence and continuity to reach millions," said Russell Simmons, Founder and Chairman of is the latest addition to Interactive One Studios joining Reach Media,, and others.

Source via PR Newswire

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