As social distancing and shelter at home became the newest challenge for burnt-out seasoned professionals to surmount in the era of COVID-19, one small company had already been helping frustrated corporate executives turn their expansive knowledge into robust revenue in the multi-billion-dollar e-learning industry.
Headquartered in Atlanta, Miestro.com is a small, minority-owned, but fast-growing player in the massive open online course (MOOC) industry and has been carving out its own space as a viable online course creation platform for authors, speakers, industry experts and entrepreneurs with small businesses.
“It’s never been a better time for professionals to leverage their knowledge and expertise and build recurring revenue through the development of online courses,” says Justin Burns, the 33-year-old founder of Miestro.com. “Our platform was created to allow users to easily create comprehensive online courses and broadcast their expertise to the world in a matter of minutes,” he said.
As a result of his own success as a trained e-learning and education consultant, author and speaker, Burns is becoming known as the go-to authority when it comes to online selling success in the digital age. The author of the best-selling digital marketing book, “ExpertCode,” Burns has been instrumental in helping hundreds of course creators fulfill their dreams of building and launching successful online courses.
Burns, who has built Miestro into a seven-figure earning company that incorporates the online course platform and personal success coaching in a few short years, had to overcome many personal and professional challenges and setbacks himself. However, he continues to leverage those lessons for the success of his own company, as well as the success of his course creation customers and coaching clients.
“There was a time when I was perceived as unlikely to ever achieve professional success because I was uninterested in education when I was younger, to the point where my family thought I might have a learning disability,” says Burns. “However, after a mentor taught me about the financial opportunities involved in online training and I began study it and leverage my natural speaking and selling abilities, my life and financial prospects started to change,” he shared. “I learned that when it comes to overcoming challenges, you have to learn to build your own boat and that’s what I’ve done with Miestro,” Burns said.
Enhancing user experience stays at the forefront of Miestro’s operation, so Burns recently revamped his branding and site offerings to increase ease of use, incentive badges and gamification and even allows course creators to record their screens. Miestro.com is also a very cost-efficient option compared to some competitors, as its member programs provide the blueprint to walk course creators through specifically how to create their own customized courses. Prices range from $49 for basic program and opportunity to create three courses, to $199 for unlimited course creation opportunities and coaching features. The company also hosts online course education summits a few times a year, with one scheduled for July 31 to August 2, 2020.
Burns who was approached to be acquired by another company, says he’s in no rush to sell his company and is determined to build Miestro.com into a top tier learning management system (LMS) company and make his mark as the only black founder in the e-learning space.
“We live in a world where people need to have a great user experience and I’m excited that we have been getting great feedback on our revamped site that makes it easier, faster and more efficient for our members,” says Burns. “Minorities are not really big players in this space, but Miestro.com is well-positioned to grow quickly and we’re excited about where we are and where we’re going as we continue to attract new members, including some very well-known industry leaders,” he said.