Charleston Hospitality Relief Match Fund For COVID-19 Impacts

As the Lowcountry continues to feel the effects of the COVID-19 virus, the hospitality industry was instructed to temporarily close their doors or follow the restrictions put in place, altering their normalcy. Southern Eagle Distributing, Michelob Ultra, Louie’s Kids and The MatchingFund have developed a fund in support of The Holy City’s hospitality staff. Together, the initial amount of $35,000, has been pledged and will be matched dollar-for-dollar in a matching gift challenge. Hospitality workers, of all levels and roles, can apply for a gift card in the amount of $50.00 to use at their preferred grocery store. This level of support will allow each hospitality worker one week of groceries.

Southern Eagle Distributing is a family owned business, serving 59 counties in SC and GA, for over 100 years. Being one of the oldest continual Anheuser-Busch distributors in the country, and one of the largest in the Southeast, they value their partnership with our hospitality industry and were eager to participate in this partnership. “We work in this community, we live in this community and we give back to this community,” Tom Fitzgerald Vice President of Marketing. 

Founded in 2001, Louie’s Kids, has been a leader in the fight of childhood obesity by educating families on group and individual wellness. As COVID-19 continues to effect Lowcountry families, Louie’s Kids feels the need to encourage and support healthy family lifestyles through clean eating and exercise.

The MatchingFund, based in Charleston, is a resource that supports matching gift efforts in hopes to makes donations go further. The MatchingFund provides funds for a broad range of charitable organizations and causes that are not restricted to a specific area of concern. Naturally, they ambitiously join Southern Eagle, Michelob Ultra and Louie’s Kids in this effort.

To apply for a grocery store gift card, go to and fill out the application. Verified staff will receive an electronic gift card, via email, to their preferred grocery store in the amount of $50.

To join the Southern Eagle Giving Challenge contact Steve Dudash, Chairperson and Executive Director, by email at [email protected].


1 Comment

  1. Chad Ferris on April 6, 2020 at 5:45 pm

    Lay off from The Establishmet due to CO-19 and am the only financial provider in my family.

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