Social media plays an important role in today’s digital world. We use these channels to stay connected to friends and family and build communities. One of the biggest benefactors of social media, however, has been America’s small businesses – small businesses like ours, Charleston Gourmet Burger Company.
As a husband and wife team that is balancing raising a family with launching a business, we faced a number of hurdles, including having the time and resources to promote our business. We quickly learned that social media was the most effective channel to market our business in a more targeted, efficient way. After some research, we decided to jump in with both feet! We took most of our traditional marketing budget and put it into online advertising. This move quickly became the key ingredient in our success, allowing us to market our business at a cost we could afford and reach customers across the country.
When people ask how we went from grilling burgers at the Charleston Farmers Market to selling our burger marinade and frozen microwaveable burgers on the shelves of Walmart, Kroger and live on QVC, our answer is always the same: social media. We want to see more Lowcountry businesses take advantage of the power of social media and the holidays are an ideal time to test the waters.
Earlier this month, we had the great opportunity to speak at the Boost with Facebook Holiday Bootcamp event held at The Cedar Room. The event focused on training small businesses on various social media tools to prepare them for success heading into the busy holiday season.
One factor that small business owners do not have on their side is time. Seeing so many of our fellow entrepreneurs carve time out of their work days to come to this event made us realize just how great of a need there is for digital skills training. That’s why we hope this event is the first of many in Charleston to provide the support and empowerment many of us small businesses need.
Every day it seems that new features are rolled out on social media, and to be successful entrepreneurs, we need to stay informed. So Lowcountry, if you’ve not already embraced the true impact of social media to your bottom line, our advice to you is just jump in!
Chevalo and Monique Wilsondebriano, founders of Charleston Gourmet Burger