SC BlueCross The Only Health Plan Operating in All Counties for ACA Open Enrollment

The 45-day open enrollment period for health insurance purchased through the federal marketplace begins on Friday, Nov. 1. BlueCross BlueShield of South Carolina, the only locally based health insurer in this market covering the entire state, is offering 24 plans in most counties, and 28 plan options in Charleston, Dorchester, Colleton and Berkeley counties. Open enrollment ends on Sunday, Dec. 15, and the coverage becomes effective Jan. 1, 2020.

South Carolinians have come to rely on BlueCross’ participation and unique expertise in this market as it has been the only continuously operating health plan on the exchange since its beginning in 2014, and the only insurer in all counties since 2016.

This year, it is the only health plan offering in-network coverage at every hospital in the state, including recently added Lexington Medical Center.

Every plan purchased comes with an opportunity for members to earn up to $150 for completing healthy activities through a program called BlueRewards.  Once registered for the program, members can earn reward dollars by getting a flu shot, completing an annual physical and signing up for the telehealth platform Blue CareOnDemand. The money can be used toward copays, coinsurance and out-of-pocket expenses based on covered medical services, excluding pharmacy. Existing members who re-enroll can carry over up to $60 earned in 2019 but not used by year end. 

The organization is encouraging its existing members to reenroll to ensure any personal or financial changes are noted as that may affect subsidy eligibility. Almost 90 percent of BlueCross exchange members receive a subsidy, which lowers their monthly premium rate. Plans are labeled gold, silver or bronze. All plans cover preventive benefits at 100% and also cover the same essential health benefits, but costs vary based on the metallic level. Some options have lower copays, smaller deductibles and a variety of prescription drug benefits.

People who do not qualify for subsidies can purchase lower-priced silver plans, as well as other off-exchange insurance products, which offer a variety of benefit options and prices. All plans also offer several partner discounts, including weight management and gym memberships.

There are multiple ways consumers can get more information about the BlueCross plans offered for 2020 health insurance coverage: 

  • Visit 
  • Call toll free 877-313-2583 
  • For free insurance agent support go to an SC BLUE retail stores to speak face-to-face with an agent, or check out to schedule an appointment Monday – Friday, 9 a.m. – 7 p.m. and Saturday 10 a.m. – 4 p.m. 
    • Columbia Retail Center
      • Columbiana Station
      • 1260 Bower Parkway, Suite A4 
      • Columbia, SC 29212
      • 803-264-9000
    • Mount Pleasant Retail Center
      • Towne Centre
      • 1795 N. Highway 17, Unit 7 
      • Mount Pleasant, SC 29464
      • 843-216-7760
    • Greenville Retail Center
      • Magnolia Park Mall
      • 1025 Woodruff Road, Suite A105 
      • Greenville, SC 29607
      • 864-286-2285
  • Visit with an agent in the SC BLUE mobile retail center (also a free service), which is touring the state, by calling 855-382-2583 or coming to one of the mobile retail center tour stops. 
  • Find the nearest enrollment event by going to


SC Blue Mobile Retail Center Tour Stops in November and December

Florence: Nov.1—2, 9 a.m. – 7 p.m. on Friday, and Saturday 9 a.m.—6 p.m., 

Doctors Care at 2200 S Irby St.

Florence: Nov. 4—9, Monday-Friday 9 a.m. – 7 p.m., Saturday, 9 a.m.—6 p.m. 

Doctors Care at 2200 S. Irby St. 


Aiken: Nov.1—2, 9 a.m. – 7 p.m. on Friday, Saturday 9 a.m.—6 p.m.,

Doctors Care 850 Aiken Mall Drive SW 

Aiken: Nov. 4 –9, Monday-Friday 9 a.m. – 7 p.m., Saturday 9 a.m.—6 p.m. 

Doctors Care 850 Aiken Mall Drive SW 


Oconee: Nov. 11 – 16, Monday-Friday 9 a.m. – 7 p.m., Saturday 9 a.m. —6 p.m.

Oconee Square Shopping Center, 3 Oconee Square Drive, Seneca, SC


Sumter: Nov. 11 – 16, Monday-Friday 9 a.m. – 7 p.m., Saturday 9 a.m. —6 p.m. 

Doctors Care, 2475 Broad St.                                                           


Charleston: Nov. 18—23 Monday-Friday 9 a.m.—7 p.m. and Saturday 9 a.m.—6:00 p.m.

Doctors Care, 8091 Rivers Ave. N


Greenville: Nov. 18—23 Monday-Friday 9 a.m.—7 p.m. and Saturday 9 a.m.—6p.m.

Doctors Care, 6704 White Horse Road


Cherokee: Nov. 25—27, 9 a.m.—7 p.m.

Your Best Body Gym, 1844 Old Georgia Highway, Gaffney


Greenwood: Nov. 25—27, 9 a.m.—7 p.m.

Doctors Care, 516 Montague Ave., Greenwood


Chester: Dec. 2—7, Monday-Friday 9 a.m. – 7 p.m., Saturday 9 a.m. —6 p.m. 

YMCA, 157 Columbia St., Chester


Anderson: Dec. 2—7, M-F 9 a.m. – 7 p.m., Saturday 9 a.m. —6 p.m. 

Doctors Care, 2126 N Hwy 81, Anderson


Orangeburg: Dec. 9—15, M-F 9 a.m. – 7 p.m., Saturday 9 a.m. —6 p.m. and Sunday 1 p.m.—5 p.m.

YMCA, 2550 St. Matthews Road, Orangeburg


Newberry: Dec. 9—15, Monday-Friday 9 a.m. – 7 p.m., Saturday 9 a.m. —6 p.m. and Sunday 1 p.m.—5 p.m.

Doctors Care, 1410 Wilson Road, Newberry


Pop Up Centers

These will be temporary locations that are open during the enrollment period – November 1 – December 15 – offering individuals another face-to-face opportunity to get questions answered and enroll in a plan. These locations are branded SC BLUE, staffed with licensed agents who provide free service, and offer the same hours of operation as the permanent locations in Columbia, Greenville and Mount Pleasant.

  • Spartanburg

200 Dawn Redwood Drive

Spartanburg, SC 29307


  • Myrtle Beach

4999 Carolina Forest Blvd

Myrtle Beach, SC 29526


  • Bluffton

1460 Fording Island Road

Bluffton, SC 29910


1 Comment

  1. SChealthconnector on November 6, 2019 at 6:57 am

    We are very excited about BlueCross having a rate reduction for marketplace plans in SC for 2020! Also, adding Lexington Medical Center is a huge plus for members in the Columbia/Lexington metro area!

Leave a Comment