CofC Music Industry Series to Explore ‘Managing, Touring & the Road to the Grammys’

Quentin Baxter

This semester’s second installment of IN THE MIX, the College of Charleston Arts Management Program’s music industry series hosted by world renowned drummer, percussionist, two-time Grammy nominee, and adjunct instructor Quentin Baxter, will be held on Monday, March 4th at 6:30 p.m. in the Recital Hall of the Simons Center for the Arts on campus, 54 St. Philip St. The event, “IN THE MIX: MANAGING, TOURING, & THE ROAD TO THE GRAMMYS” will feature special guest Shannon Herber, Pop & Dance/Electronic genre manager for the GRAMMY Awards. Herber will discuss her experience in artist management, tour management and operations, and the GRAMMY Awards. This event is free and open to students and the public.

Shannon Herber is a music industry executive with twenty years of experience currently serving as the Pop & Dance/Electronic genre manager for the GRAMMY Awards. Previously, she held positions including Manager, Publicity & Artist Relations at Universal Music Enterprises; Day-to-Day Manager for Carrie Underwood at 19 Entertainment; and Director of Operations/Tour Manager for Moby. In her spare time, she loves seeing live music, snorkeling, and collecting passport stamps through as many international adventures as possible.

Quentin Baxter has taught at the College of Charleston as an adjunct professor of jazz percussion since 1997 and, as of 2019, in the Arts Management Program as a co-instructor of the course, Introduction to the Music Industry. Baxter is the CEO of his own music production company, Baxter Music Enterprises, LLC and an active performing and recording artist. He currently tours worldwide with two Grammy-nominated artists – vocalist and composer René Marie, and vocalist Freddy Cole. Baxter also tours with Ranky Tanky – the jazz-infused Gullah music ensemble which he co-founded in 2017. He received the Elizabeth O’Neill Verner Governor’s Award for the Arts in 2017, South Carolina’s highest award given in the arts.

Since 2014, IN THE MIX has explored timely and engaging topics impacting the musical landscape on both a local and national level, all while exposing audience members to industry insiders with real world experience and insight. Recent sessions have examined songwriting compensation, the music streaming business model, and the emergent Charleston music scene, while former guest speakers include Darius Rucker, Cary Ann Hearst, and Jeff McClusky. A full list of previous and upcoming sessions can be found here.

The College’s Arts Management major offers students who are musicians or interested in working in the music industry the opportunity to pursue a Music Industry Concentration, with courses like History of the Recording Industry, Music in the Marketplace, Legal Aspects of the Entertainment Industry, and more.

For information, contact Dr. Karen A. Chandler, Director, Arts Management Program ([email protected]), visit, or call (843) 953-6301.

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