Because of Them We Can, a platform that creates and curates content highlighting and amplifying Black history and excellence, announces the launch of their first interactive monthly subscription box, just for kids. Each month kids can use the contents of the box to transform into a trailblazer and leader, or learn about an organization or movement and their cultural impact with items like branded apparel, educational activities, props and more. The box will be available for kids ages 5 to 12 years old and will arrive just in time for them to unwrap their imagination during the holidays.
Excited parents, aunts, uncles and friends can sign up at botwcbox.com to be the first to purchase the box, which is officially on sale now. Subscriptions are $39.99 a month with free shipping; however, a limited number of boxes will be available for inaugural members at $29.99 a month while supplies last. Adults who sign up for the first box will receive a special gift.
In 2013, Eunique Jones Gibson launched the “Because of Them We Can” campaign during Black History Month to counter the images and stories in the media that painted Black people in a negative light. By featuring photos of kids dressed as African American figures like Janelle Monáe, Langston Hughes, Rosa Parks and more, the campaign aimed to change the narrative and boost the self-esteem of children. Since then, BOTWC has evolved into a platform, community and now, a subscription box, that allows kids to deepen their connection to history makers past and present in a fun and engaging way.
“For the last five years, we’ve traveled across the country, engaging with thousands of children, visiting elementary classrooms and educating young people on trailblazers they never heard about or knew looked like them,” said Jones Gibson. “These engagements helped us realize that Black history was only being taught during Black History Month, if at all, and when it was, the subjects were typically relegated to slaves or the same cast of historical figures. After receiving requests from educators for innovative tools and seeing young people expand their aspirations after exposing them to a broader range of history makers, it was clear that we needed to create something that would engage children on a national scale with consistent content curated just for them.”