On Friday, November 2 from 10 a.m. to 11:30 a.m., SC State’s Communications Program will host a forum titled, “Social Media Mavericks: What They Do and How They Do It.” The forum will include a panel of social media influencers who will provide insight into how to grow a following. The event will be held on campus in room 208 of the Crawford Communications Building (formerly the Engineering Building), across from the Bank of America ATM.
The purpose of the forum is to allow a discussion about how effective social media and other online platforms can be in growing company and individual brands and audiences.
Known as Charleston’s Cocktail Bandits, hospitality bloggers, Johnny Caldwell and Taneka Reaves have gained a large following on Instagram as food and drink social media influencers in the “Holy City.” By 2018, their hobby expanded, as they have traveled to various places, including New York, Los Angeles and Italy, where they have served as brand ambassadors, event hosts and judges at food and beverage conferences and competitions.
Recently, Evening Post Books published the duo’s book titled, “Holy Spirits! Charleston Culture Through Cocktails.” The book will be available for purchase during the event.
Caldwell and Reaves are both College of Charleston graduates. Caldwell also has a law degree from the Charleston School of Law.
Based in Atlanta, Georgia, forum panelist Sheeka Sanahori is a digital video producer at USA Today, one of the nation’s largest circulating daily newspapers. She manages content and production for the newspaper’s Humankind, Animalkind and Militarykind social video brands. The brands, according to her LinkedIn profile, focus on “heartwarming stories.”
Within two years, Sanahori has helped expand Facebook followers of the Humankind videos from 11,000 to more than one million.
During the summer, she worked in Vietnam for a month, leading three workshops in Hanoi and Ho Chi Minh City on video production and best digital media practices.
Sanahori holds journalism degrees from the University of Georgia and Northwestern University.
The SC State forum is free and open to the public. For more information, contact communications instructor, Patrick Harwood, at (803) 536- 8839 [email protected]