By Lauren Victoria Burke
When We All Vote, a non-partisan organization inspiring voter turnout in the run up to Election Day in November, is working on a National Week of Action. Former First Lady Michelle Obama is serving as a co-chair.
“When We All Vote, we get new ideas and new energy. We get leaders that share our values” says Mrs. Obama in a new commercial running on prominent digital platforms and on radio across the U.S.
The commercial will air over the 14 days before voter registration deadlines. On September 20, When We All Vote launched a text message campaign allowing people to text WeAllVote to 97779 for voter registration information.
The 2018 cycle has been propelled by two elements: Dislike of President Donald Trump and a record number of women running for office. According to NBC News, there were 53 female Senate candidates, previous record was 40 in 2016, and 476 female House candidates, with the previous record being 298 in 2012. Among the 476 women who ran for a seat in the U.S. House, about 75 percent were Democrats.
Over 52 percent of Democratic House female candidates won their primary races. There percentage was higher than for Democratic men or Republican women. The 2018 election cycle is expected to be a record one for female candidates. Backlash to Trump’s presidency is widely seen as one of the main reasons as his disapprovals climb higher.
When We All Vote is planning a Week of Action in which volunteers will host nearly 2000 events across the U.S.The purpose of the events will be to register voters and recruit volunteers. When We All Vote previously announced that Michelle Obama will headline events during a Week of Action in Las Vegas on Sept. 23 and Miami on Sept. 28.
Along with the former First Lady, other Co-Chairs: Janelle Monae, Chris Paul, Tom Hanks and Faith Hill, will lead flagship events along with Loni Love, Keegan-Michael Key and Shonda Rhimes.
When We All Vote arrives as part of several efforts to spike voter turnout in a crucial “off-year” election at a time when voting numbers have increased dramatically when compared to the previous off-year cycle.