Every weekend, hundreds of college women participate as dancers in high energy marching bands across the country. From show-stopping halftime performances to intricate routines, young dancers must be ready to perform every day of the month, under all circumstances.
To help women demonstrate confidence during their toughest days, HBCU Dance Corporation, Inc. teamed up with the Tampax and Always Radiant Collection. The unique collaboration produced the #RadiantDanceOff, a national, online dance competition designed to give dancers at Historically Black Colleges & Universities (HBCU) the chance to show off their moves and demonstrate how confidence is the key to feeling radiant any day of the month.
“Menstrual cycles can literally halt a woman’s activities,” says Keelia Brown, Founder of HBCU Dance Corporation. “The #RadiantDanceOff contest proves that collegiate women can dance with confidence in any outfit, no matter the conditions.”
According to the 2017 Tampax and Always Radiant Collection HBCU campaign survey, four (4) in five (5) African-American women say they avoid wearing certain types of clothes during their period for fear of leaks. A quarter of African American women say they avoid dancing while on their period.
“The #RadiantDanceOff is a perfect avenue to send a message to women everywhere, that you can feel comfortable and confident even during that time of month,” says Brown. “We are encouraging women on campuses across the country to embrace their femininity and fearlessly wear what they want.”
Twenty-two teams representing 22 HBCUs are battling for the top five spots in the #RadiantDanceOff competition. From now until November 15, fans and alumni can cast their votes, once per day, for their favorite teams at www.radiantdanceoff.com. The top five videos with the highest number of eligible votes will be judged to determine the winner.
The winning school will receive $25,000 to benefit the dance team as well as new uniforms designed by Brea Stinson, a Clark Atlanta University alumna and highly sought-after celebrity costume and fashion designer.
Participating universities/teams include: Alabama A&M Dancin’ Divas, Alabama State Stingettes, Alcorn State Golden Girls, Central State Dancing Belles, Clark Atlanta Essence, Delaware State D’Elegance, Grambling State Orchesis Dance Company, Howard Univ. Ooh LaLa, Jackson State Prancing J-Settes, Kentucky State K-Rettes, Lincoln Univ. Blue Flames, Lincoln Univ. Krush Groove, Miles College Golden Stars, Mississippi Valley State Satin Dolls, Morehouse College Mahogany N Motion, Norfolk State Hot Ice, North Carolina Central eClipse, Prairie View A&M Black Foxes, Savannah State Sapphires, South Carolina State Champagne, Southern Univ. Dancing Dolls and Virginia State Essence of Troy.
Source via Black PR Newswire