Since its inception, EDEN BodyWorks has been dedicated to encouraging women to embrace their own standards of beauty. This spring, the brand underscores this commitment with the launch of #EDENGoesGlobal, an event marketing and social media campaign designed to introduce the brand outside of U.S. borders while celebrating what beauty means to women around the world.
On May 13, 2016, EDEN BodyWorks will partner with Patrice Yursik, better known as “The Godmother of Brown Beauty Blogging,” to host its first event ever in Trinidad & Tobago. Trinidadian-born writer Patrice Yursik created Afrobella.com to fill a void and celebrate the inner and outer beauty of women all shades of beautiful. Her award-winning blog shines a loving light on natural hair and the wonderfully wide range of gorgeous skin tones and sizes women come in.
“It’s a dream come true to return to my homeland and help to introduce one of my favorite natural hair brands to the people of Trinidad. EDEN BodyWorks uses ingredients we know and love, like coconut oil, to nourish and strengthen natural hair. I hope Trinis love it as much as I do!” said Patrice Yursik, founder of Afrobella.com.
With a shared commitment to redefining “beautiful,” EDEN BodyWorks and Afrobella invite the women of Trinidad to join them for an evening of beauty, cocktails and candid conversation with the brand’s founder, Jasmine Lawrence.
“We look forward to introducing the brand and truly connecting with women in destinations across the world. Starting with Trinidad, St. Thomas and Canada, we’ll be speaking with them to learn about the beauty standards in their communities and their own personal relationship with beauty,” said EDEN BodyWorks founder, Jasmine Lawrence.
To kick off the summer season in style, EDEN BodyWorks will serve as the official hair and skin care sponsor of Parlour Magazine’s sold out #TravelFly Solo Weekend, June 9-14, 2016. The brand welcomes women to enjoy five days and four nights of self-care in a trip that blends the thrill of solo adventure with the comfort of familiar faces and like-minded friends for dinners, nightlife and more. This is the perfect girl’s weekend to cross whatever that “thing” is off your bucket list, from cooking classes to zip lining.
As summer makes way for fall, the brand will reintroduce its popular #BrunchwithEDEN series in Toronto, Canada to talk all things EDEN with some of the city’s most sought-after beauty and style mavens.
To learn more about EDEN’s global adventures, join us on Facebook (facebook.com/EDENblog), Instagram and Twitter (@edenbodyworks), visit edenbodyworks.com, and follow the conversation via the #EDENGoesGlobal hash tag.
SOURCE: EDEN BodyWorks