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Smalls Brothers Look To Take The Chronicle To Greater Heights With Dynamic Vision
Published:
3/21/2016 1:26:58 PM


(left to right) Tolbert and Damion Smalls mean business as the new leaders of The Chronicle
 

Staff reports


Last week, in triumphant honor of Black Press Month, Damion and Tolbert Smalls, Jr. were named editor and publisher of The Charleston Chronicle respectively. Bestowed by Chronicle founder Jim French, the West Ashley natives will have large shoes to fill. However, they are steadfast in their goals for the paper and undaunted by challenges that may lay ahead. 

Tolbert, 30, has served as General Manager of The Chronicle since 2011. In his nine years at 1111 King Street, he has earned his keep as the company’s linchpin. Excelling in every position such as advertising agent, spokesperson, photographer, writer, and layout/design specialist, Tolbert has played a vital role in The Chronicle’s recent resurgence as an independent & minority-owned news source unafraid of speaking up for Charleston’s Black community. He intends on carrying the torch passed on to him proudly and with respect to everything the paper has stood for since its 1971 inception. 

Damion, 29, was initially brought on to the staff to monitor the company’s first official website in the spring of 2012. In the coming months on the job, he created pages for The Chronicle’s Facebook and Twitter accounts. Maintaining and broadening the readership of the newspaper by taking it online, his performance has helped The Chronicle stay revelant as the news industry continues to shift from print to the  web. In a testament to his versatility, Damion has worked with the annual TEDxCharleston and Googlefest conferences since 2014. 

The brothers have a ever-evolving list of objectives they wish to accomplish in their time as decision-makers at The Chronicle. In addition to what Chronicle readers have come to expect from the publication, a greater emphasis on celebrating Black achievement across all professions, promoting local Black businesses, working with the Black Lives Matter movement, spotlighting successful Black women, keeping track of injustices in the criminal justice system, highlighting sports in the city & from HBCUs, pushing for diversity in STEM education (starting in grade school), embracing Charleston’s musical talent, broadening the paper’s reach to other minority groups, championing Black youth, producing video content, sponsoring more local events/programs, advocating equality (race, gender, marriage, education) and branching The Chronicle’s reach beyond Charleston, SC will be key objectives for the brothers.  

As a small business, The Chronicle relies on the local community heavily to thrive. Damion and Tolbert would like to thank supporters for the profuse praise they have received since last week’s announcement. The best is yet to come, promises the Smalls brothers-in-charge. 

 

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