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Local NOI Mosque Advocates Boycotting Black Friday
11/25/2015 10:53:46 AM
Last Updated:
11/25/2015 11:13:56 AM

Min. DeAndré Muhammad
Staff Reports

African Americans have been described as the ultimate consumers and as Black Friday approaches, members of the Nation of Islam are asking Black consumers to refrain from participating in one of the most profitable retail shopping days of the year.

African Americans represent the nation’s largest minority group with about 22 percent of the country’s population and spends over $1 trillion annually. Consumer spending among African Americans outpaces other racial groups in several categories including electronic media that offer marketers access to them using appealing advertising and images. The number of Black households earning $75,000 annually has increased by 64 percent in the last decade and American businesses are paying attention.
The economic condition of Blacks in America is manipulated by every one except African Americans, said Min. DeAndré Muhammad of the Muhammad Study Group of Charleston. The Nation of Islam is advocating that African Americans determine their own economic well being by employing financial withdrawal and redistribution tactics beginning Black Friday, the day after Thanksgiving which is considered the first major shopping day of the Christmas season.
Black Friday has become such a force in consumer spending marketers are transforming it into a season in its own right. Since 2005 it has been considered the busiest shopping day of the year. In 2014 shoppers spent about $51 billion during the four-day Black Friday weekend.

Muhammad said the Nation of Islam is spreading the word that a proven path to economic empowerment is through the deliberate spending of consumer dollars.

“Every body takes advantage of us economically except us. Even with $1.3 trillion in spending, we don’t profit from any of it. We have no method of producing any of the things we buy. We don’t own any land or any of the businesses we support. Among Asians their dollar circulates within their community a month before it leaves that community. In the Jewish community the dollar circulates within their community 20 times. And a dollar in the Caucasian community circulates 17 times. But in the Black community our dollar stays in our community only six hours!” Muhammad said.
Beginning Black Friday and continuing throughout the Christmas season, Muhammad said African Americans can engage in behavior that will provide the economic resources to develop Black communities across the nation. He said 16 million wage earners saving five cents daily in a year can save $29 billion.

“It’s time we look within our community to provide the resources other communities provide to develop their communities. We must do that in order to secure the future of our children,” he said.

Muhammad emphasized that refraining from consumer spending during this holiday season is not a boycott of Christmas, but rather its commercialization.

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