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EDEN BodyWorks Unveils Its First Ever #EDENRealBeauties Image Campaign
Published:
10/23/2015 3:02:40 PM


 

EDEN BodyWorks is proud to announce the launch of INSPIRED BY NATURE, PERFECTED BY YOU, an image campaign that encourages the celebration of natural beauty while shining light on eight everyday women and young girls that were hand-picked to participate in the brand's recent New York City photo shoot.

The women featured in the brand's INSPIRED BY NATURE, PERFECTED BY YOU image campaign were chosen from the #EDENRealBeauties casting in New York City and represent a wide array of beauty, style and backgrounds. EDEN BodyWorks will proudly unveil the new images to the world by introducing the eight real beauties in their own voice on the brand's social media channels.

EDEN BodyWorks' INSPIRED BY NATURE, PERFECTED BY YOU campaign serves as a catalyst for the brand's creative "face lift" which will come to life through the brand's website, social media channels, digital advertising placements, promotions, point of sale collateral and marketing materials.

"At EDEN BodyWorks, we believe that real beauty should be a woman's source of power and confidence, not stress and doubt. By capturing the true essence of eight everyday women and girls, and celebrating the fact that beauty lies within, we hope to inspire others to make their own runway and channel their own inner Goddess," said Jasmine Lawrence, Founder of EDEN BodyWorks.

The #EDENRealBeauties that were selected to participate in the campaign include: Maya Congo (Nursing Student), Shante Gordon (Marketing Expert), Alicia Ellen Moore (Singer/Actress), April C. Kendal (Health Care Professional), Yani Santana (Executive Assistant), Jennifer Jones (Government Administrator), Saniaa Watkins (Student), and Nadia Woods (Student).
 
The campaign's photo shoot took place this summer at New York City's ELK Studios with an A-list roster of production talent including:
 
Mann Morgan-Nance: Lead Hair Stylist
 
Camara Aunique: Lead Makeup Artist
 
Shakira Boyce & Latasha Richards: Makeup Assistants
 
Oscar Montes de Oca: Lead Stylist
 
Shannon Washington: Creative Producer
 
Keith Major: Photographer
 
Antonio Rodriguez: Photo Assistant
 
Ami Vega: Manicurist
 
Sophia Leang: Producer
 
Judy Yem: Production Assistant

To learn more about EDEN BodyWorks and receive updates on INSIRED BY NATURE, PERFECTED BY YOU, please visit www.edenbodyworks.com, follow the brand on Instagram/Twitter (@edenbodyworks), Facebook (EDENblog) and join the conversation via the #EDENRealBeauties hashtag.
















































Source via PR Newswire

 

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